A compilation of taglines I've written recently. A little insight shows how I arrived at each.
UMD: They wanted to combine their fearless spirit with their forward-thinking ethos
Norfolk Southern: They wanted to make it clear that sustainability was not an add-on but a core business principle
Koalafi: They wanted to make pay-your-way accessible and available to anyone in any financial situation
Eagle Bank: A bit cliche perhaps, but the brand wanted to stay close to the brand and show businesses they could go further with eagle bank

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